Ad Exchange Delivery Rate explained
From a publisher's perspective, understanding the Ad Exchange Delivery Rate is key to maximizing ad revenues. This metric illustrates the efficiency with which their digital inventory is being utilized, indicating the percentage of ad impressions successfully served on the ad exchange platform against the total impressions requested.
A high Ad Exchange Delivery Rate signifies an effective utilization of their available ad space, leading to potentially higher earnings. However, it's important to note that this metric doesn't operate in a vacuum. For a comprehensive understanding of their ad performance, publishers should also consider metrics like viewability rate and click-through rate. Efficient management of Ad Exchange Delivery Rate allows publishers to ensure optimal use of their digital inventory and can significantly impact their overall yield.
How AdX delivery rate is calculated
The Ad Exchange Delivery Rate in Google Ad Manager is calculated by dividing the number of ad impressions that were successfully served by the total number of ad impressions that were requested. It is often expressed as a percentage.
Ad Exchange Delivery Rate = (Number of Ad Impressions Served / Total Number of Ad Impressions Requested) * 100%
This metric provides an indication of how effectively ads are being delivered on the ad exchange platform. A higher delivery rate means a larger portion of your requested ads is being successfully served, indicating efficient use of ad inventory and demand matching. However, it's crucial to remember that this metric should be considered in conjunction with others for a holistic view of ad performance.
Differences between AdX delivery rate and Adsense coverage
As an AdSense publisher exploring AdExchange metrics, understanding AdExchange Delivery Rate can be simplified by drawing parallels with a familiar concept in Google AdSense: Adsense Coverage. Although these metrics aren't identical, they share a common purpose.
So, what's the shared purpose of these metrics? Both are indicators of potential problems—be they technical glitches or implementation issues.
A drop in Coverage or Delivery Rate typically signals the presence of an issue.
For this reason, these metrics are valuable in setting up alerts. A sudden drop should trigger a notification for product owners or yield managers. Prompt awareness of such changes can aid in swiftly resolving issues, preventing considerable loss in ad revenue.